As a manager, it’s your responsibility to set your clients up for success. Most of the time that means balancing budgets, vetting vendors, and managing personnel to make sure that everyone is doing their job...

Deploying and managing campaigns for an entire tour is a tedious process. Between duplicating campaigns, localizing copy and tweaking audiences, there is a lot of bandwidth (and money!) sunk into just getting campaigns live.

Advertising multiple events is a lot of work; it straight up sucks. After spending more than a decade helping artists of all sizes run advertising campaigns to promote their tours it was clear that something needed to change.